Taylor & Francis Ltd - Entrepreneurship Marketing Principles And Practice Of Sme Marketing - Paperback Adventure Holidays Title: Planning And Transformation Learning

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Taylor & Francis Ltd - Entrepreneurship Marketing Principles And Practice Of Sme Marketing - Paperback Adventure Holidays Title: Planning And Transformation LearningBinding: Paperback Description: Small and medium sized enterprises (SM Es) dominate the market in terms of sheer number of organisations; yet scholarly resource materials to assist in honing skills and competencies have not kept pace. This well renowned textbook guides students through the complexities of entrepreneurship from the unique perspective of marketing in SME contexts providing a clear grounding in the principles practices strategies