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Marlboro, which only made cigarettes for women, decided to rebrand itself for men. They knew men love to smoke & would love their cigarettes as they were already mild, aromatic, & less Marlboro's story is one of the most remarkable brand transformations in marketing history. Originally launched as a cigarette targeted toward women, Marlboro struggled to gain traction and held only a tiny share Marlboro You've Come a Long Way Baby 100 Years of Women's Cigarettes The Center for the Study of Tobacco and Society Marlboro cigarettes are synonymous with the rugged figure who sells them: the Marlboro Man. But the cigarette he smokes was originally marketed to women and takes us from first wave feminism to the

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