Nintendo Robotic Operating Buddy (R.O.B.) (1985) Models on Display:Nintendo R.O.B. the Genesis excelled at lightning-fast

the Genesis excelled at lightning-fast action and complex moving backgrounds

Engineered by George Klose and programmed by Mark Lesser

frequently given away as promotional items at European gas stations to help the blue characters invade households worldwide

Revere Model 85 Film Projector

While its slim profile meant talk time was limited to just 20 minutes unless you carried a bulky backup battery

Nintendo Robotic Operating Buddy (R.O.B.) (1985) Models on Display:Nintendo R.O.B. the Genesis excelled at lightning-fastNintendo R. O. B. To trick hesitant retail stores into buying the newly minted Nintendo Entertainment System (NES) after the infamous 1983 video game market crash, Nintendo cleverly bundled the console with R. O. B. (Robotic Operating Buddy) to rebrand the machine as a sophisticated, futuristic toy. R. O. B. became the spearhead of Nintendo's high stakes marketing campaign, taking center stage during the console's crucial test market launch in