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Why Black People Who Smoke Use Menthol Cigarettes by Arthur Keith Curated Newsletters Medium How menthol cigarette ads target Black people, women and teens For decades, Big Tobacco has engaged in targeted marketing of menthol cigarettes to African Americans, who suffer high rates of tobacco related death and disease. Menthol makes cigarette smoke less harsh (but just Big tobacco targets black communities with menthol cigarettes Opinion: Target makers of menthol cigarettes, not African American smokers

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