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Not only does it imply that L&M cigarettes are satisfying in that they offer both flavor and protection, but it also implies that doctors approve of the brand, a testament to the brands healthfulness

Controversy [edit] In 1995, Physicians for a Smoke-Free Canada protested against the decision of Rothmans, Benson & Hedges to portray the words "Additive free" and "Additive free blend" on their cigarette packs by claiming that "Section 9 (2) of the Tobacco Products Control Act (TPCA) banned the use of extraneous information on the cigarette package

A text-only surgeons general warning was introduced in 1966, but it hasnt been updated in 31 years

Natural Kraft Board is uncoated and unbleached, made from virgin and recycled pulp, giving packaging a strong, natural, and simple look

So, they designed functional and visually appealing packaging to stand out and make a lasting impact