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In 2011, the Tobacco Products Scientific Advisory Committee, which was tasked with investigating the issue of menthol and advising the FDA on how to regulate it, concluded that the removal of menthol cigarettes from the market would benefit the public health

and Velo, ZYN has gained the biggest following

The data from Swedish Match, a tobacco company that makes Zyn and acquired by Philip Morris International in February 2023, also shows that most Zyn users are previous consumers of traditional oral, vaping and cigarette products with others coming from other nicotine product categories, the company noted

There are alternative, more modern forms of nicotine consumption now that are included in our definition of the tobacco tax, Smith said